BODY ACTION

BODY ACTION BODY ACTION S.A is an international company that designs and manufactures athleisure wear for men, women & kids!

Passion for fitness and fashion has led to the creation of Body Action S.A back in 1994, with the ultimate goal to create unique and authentic outfits for your workouts and beyond! The search for clothing that combines fitness with casual wear and can be worn "smart" all day long, has brought us among the first companies in Greece that have launched the most powerful fashion trend of recent years,

athleisure: a comfortable aesthetic that blurs the line between the clothes you'd wear to the gym and those you'd wear EVERYWHERE! For us, athleisure is not just a fashion trend, it's a lifestyle! Innovating techniques during production and the use of new "smart" fabrics has challenged us, made us think "out of the box" and create even more Premium collections! Our goal is to make you feel confident, by wearing comfy clothes of good quality, but also with style and elegance. Our team is constantly on the move to keep you satisfied by our products and to make sure that we offer you the best value for money deal, than any other company in the market! In Body Action, we embrace every body and we believe that fashion is strongly influenced by the ongoing social trends, that now more than ever, urge us to love ourself, our body and to do things that makes us feel good! We totally agree with this attitude and our goal is to create clothing that contributes to your wellbeing, by offering you the comfort, but also the style and elegance you seek all day! Body Action continuously expands its brand to other international markets, with exceptional acceptance from the consumers of different nationalities.

Address

Armodiou 3 Str, Agios Dimitrios
Athens
17343

Opening Hours

Monday 09:00 - 16:00
Tuesday 09:00 - 16:00
Wednesday 09:00 - 16:00
Thursday 09:00 - 16:00
Friday 09:00 - 16:00
Saturday 10:00 - 16:00

Telephone

+302109610454

Website

Alerts

Be the first to know and let us send you an email when BODY ACTION posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to BODY ACTION:

Shortcuts

Share

Category

Our Story

BODY ACTION S.A was founded back in 1994, and since then the company has an ascendant course of 23 years in the field of fashion fitness clothing.It has accomplished to be one of the most powerful presences in athletic apparel. This fact renders BDA as the first choice of the modern consumer, who seeks differentiation, comfort but also functionalism in their clothing. We can say that athletic clothing is indubitably one of the most powerful trends. Athletic apparel today has exceeded its conventional purpose, which was limited to be sports gear only, just for exercise and workout purposes. Today athletic clothing has strong influence and develops continuously, creating a powerful tendency of fashion, with its multirole usage. 'Color is the new revolution' with this concept in mind Body action designs it's new FW12 apparel lines with all available 'in trend' color combinations with imaginative neon colors. As a result of this particular contrast between Winter season and bright colors, this FW16 collection creates a positive mood therefore has a very strong impact for the innovative consumer. The styles chosen for this season are translated by chemical processes and finishing and they were combined with Dyed processed garments and distressed fabrics. For the collection of Autumn-winter 2016-2017 the collection is separated in three main themes: BDA SPORTS is a classic-chic sport line, focusing in the comfort during training. With this concept in mind, the first priority was the perfect fitting and the functionalism of clothes. The collection is divided in Basic and Fashion fitness sub lines. In Basic fitness line the branding is discreet and the fabrics are of exceptional resistance without particular treatments. In Fashion fitness line, colours with chemical processes were used together with distressed fabrics to give to the clothes a unique authentic touch. BDA COLLEGE is a line that although it belongs to BDA sports main collection constitutes the core of this year's collection and presents a line of athletic outdoor clothes, inspired from college style. College line is characterised by bleached, washed and burn out fabrics with special treatment and finishing in order to obtain a more vintage outlook. Finally BDA JEANS is a contemporary high-end fashion collection that experiments in fabrics, patterns and styling. BODY ACTION continues in 2017 the expansion of the brand in all major international markets, with exceptional acceptance from the consumers of different nationalities. BDA exports in more than 25 countries, with sole agencies, as well as exclusive shops worldwide.